Published by Booklocker.com. Released 2001.
In Marketing in the Building Industry, Scott looks at a number of aspects of design and construction marketing. The book features a collection of eight previously published articles, as well as several new articles and two comprehensive reports: "Sales Planning for Professional Services Firms" and "Marketing Planning for Professional Services Firms."
Whether you are just entering the field of A/E/C marketing or are a seasoned professional, whether you have a business background or a technical background, "Marketing in the Building Industry" will not only give you a great overview of the business development process, but also a number of ideas to enhance your current marketing program.
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What Others Are Saying
"Marketing in the Building Industry is a marketing professional's manual. Easy to understand, it literally walks you through the marketing planning process and goes on to address all aspects of marketing an engineering, architectural, or construction firm."
- Betty E. Helms, CPSM, FSMPS, Principal, Helms & Associates
"Whether you are just starting out or are a seasoned professional, this book is a must read."
- Don Banzhof, Principal, Business Development Consulting
"Fabulous, important and vital to any organization of any size...quick read, insightful message."
- Nancy O'Halloran, Senior Sales Representative, G.R. Sponaugle