Presentations - Portfolio

The Architecture of South Central Pennsylvania

The Architecture of South Central Pennsylvania

Scott Butcher’s latest book about regional architecture, Historic Architecture of Pennsylvania, was released in 2013 and this presentation is a companion to the book. Covering more than 30 architectural styles found in six central Pennsylvania communities (Adams, Cumberland, Dauphin, Lancaster, Lebanon, York), the book and presentation showcase the diversity of architectural styles in the region, [...]

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Reputation Management for Design Professionals

Reputation Management for Design Professionals

How do you differentiate your firm from the competition? By using the one true differentiator that your firms has — something no other firm does: your staff! This presentation covers the importance of developing personal brands for key technical staff members — why clients are increasingly requiring “branded” professionals as well as the tools that [...]

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Beyond Marketing: Developing Your Brand as a Leader in Your Firm and Community

Beyond Marketing: Developing Your Brand as a Leader in Your Firm and Community

Personal branding is a hot topic right now, evidenced by recent articles in Time, Fortune, and Wall Street Journal. Professional services marketers develop personal brands every day, positioning technical staff as experts in select fields; but how are marketers developing their own personal brands? This session begins with the broader definitions of personal branding and [...]

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Historic Properties: The Ultimate Green Buildings

Historic Properties: The Ultimate Green Buildings

The green building movement has been growing exponentially since the turn of the millennium.  Cities, counties, and even states have enacted new ordinances requiring green or LEED-certified buildings.  But until recently, little attention has been given to the inherent sustainable or “green” features of historic buildings.  Historically, buildings were built with many of the same [...]

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So You Wanna Write A Book?

So You Wanna Write A Book?

According to a recent survey, 80% of American adults believe that they “have a book in them,” waiting to be written.  Over 275,000 books were released last year through traditional publishers, with another 285,000 books being self-published or released through non-traditional sources.  But what is the book industry all about?  How long are the odds [...]

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Winning Marketing Plans

Winning Marketing Plans

How do you create a marketing plan?  What are the key components of a successful marketing plan, and how can you create an action plan with buy-in from all key parties?  This presentation encompasses the various elements that are required for a successful plan that implements a strategic plan: situational analysis, evaluation of previous goals, [...]

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Blaze Away: The Real Story of the Gunfight at the OK Corral

Blaze Away: The Real Story of the Gunfight at the OK Corral

No event from the days of the Wild West has captivated the American public more than the Gunfight at the OK Corral.  From countless movies and books to television documentaries, the streefight that pitted Wyatt Earp, his brothers, and “Doc” Holliday against members of the Cowboy faction has become the best-known event of the period.  [...]

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Spooky York

Spooky York

Every town has a few dark secrets – true events that border on the macabre, whispered legends of things that go bump in the night.  Butcher has been collecting and researching these stories for many years and has led several successful “ghost walks” in downtown York and has expanded the tour to a presentation of [...]

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Discovering Dempwolf: The Man, The Firm, & York’s Greatest Architecture

Discovering Dempwolf: The Man, The Firm, & York’s Greatest Architecture

From the 1870s through the 1920s, the architectural firm of J.A. Dempwolf was York ’s most prolific and successful firm.  John August Dempwolf was an esteemed architect throughout the region, and his brother, Reinhardt and son, Frederick were important architects working at the firm, which also served as a training ground for many young architects [...]

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Belsnickel & Belly-Guts: Holiday Traditions, York & Beyond

Belsnickel & Belly-Guts: Holiday Traditions, York & Beyond

How did the Pennsylvania Dutch celebrate Christmas? What are York’s ties to national holiday traditions? Local customs such as barring out the schoolmaster, Belsnickling, and Second Christmas are discussed, as well as popular traditional local foods and treats such as apee cookies, leb-cakes, belly-guts, and metzel soup.  Scott wrote an extensive guest editorial on local [...]

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Simplified Architectural Photography

Simplified Architectural Photography

What is the difference between a good photo and a great photo?  How many times have you had a once-in-a-lifetime photo opportunity only to be disappointed in the results?  In this program you will learn how to improve the quality of your architectural and travel photos using basic but effective techniques employed by the professionals.  [...]

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A Brief History of the York County Court House

A Brief History of the York County Court House

For 250 years, York was home to a building named the York County Court House.  The first courthouse stood in Centre Square and hosted the Second Continental Congress.  The second courthouse was located on East Market Street and hosted an unwelcome visitor: the Army of Northern Virginia.  The third courthouse was constructed on the site [...]

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