Reputation Management for Design Professionals

Posted on 05/14/13 No Comments

How do you differentiate your firm from the competition? By using the one true differentiator that your firms has — something no other firm does: your staff! This presentation covers the importance of developing personal brands for key technical staff members — why clients are increasingly requiring “branded” professionals as well as the tools that can be used to enhance and maintain reputations. There are two versions of the presentation — one targeted directly to techanical professionals, and the other targeted to marketers working with these professionals. Scott Butcher has given versions of this presentation with colleague Bill Long, PE, LEED AP, FSMPS, as well as independently. Audiences have included AGC National Convention, Philadelphia AIA Design on the Delaware, SMPS Central PA, SMPS Heartland Regional Conference, SMPS Build Business, SMPS Northeastern Ohio, SMPS National Webinar, and SDA National Convention.