Beyond Marketing: Developing Your Brand as a Leader in Your Firm and Community
Personal branding is a hot topic right now, evidenced by recent articles in Time, Fortune, and Wall Street Journal. Professional services marketers develop personal brands every day, positioning technical staff as experts in select fields; but how are marketers developing their own personal brands? This session begins with the broader definitions of personal branding and drills down to specific categories, with real-world examples. What are marketers doing within their firms? How are their external activities enhancing their image? What are some of the challenges they face in building their personal brand? And how have these “beyond marketing” activities benefited their firms in terms of exposure, relationships, and business development opportunities? Scott has given this presentation to SMPS Central Pennsylvania and at the SMPS Southern Regional Conference in Houston. He is scheduled to give it to SMPS Arizona and at Build Business 2011 in Chicago.
