Biography of Scott Butcher
Scott D. Butcher, CPSM is an author, photographer, historian, researcher, and marketing professional. He holds a B.S. in Marketing from The Pennsylvania State University and a Certificate in Professional Photography from the New York Institute of Photography. Since 1991, he has served in various capacities for JDB Engineering, Inc. He is currently a Vice President and director of business development for of JDB Engineering.
In 1993, Scott earned the designation Certified Marketing Professional (MP) from the Society for Marketing Professional Services, and was one of the youngest in the country to earn the honor. The designation eventually became Certified Professional Services Marketer (CPSM). He was selected as an honorary member of Sigma Iota Epsilon at Penn State Harrisburg, a chapter that he co-founded. Scott was also instrumental in the creation of the Central PA Chapter of the Society for Marketing Professional Services, and received a certificate of recognition from SMPS and the Philadelphia Chapter for his involvement. He has been selected “Supporting Member of the Year” by the SMPS Philadelphia Chapter, 2008 Central Penn Business Journal “Forty Under 40” award recipient, 2009 MS Leadership award recipient, and 2010 Leadership York Distinguished Alumnus.
Throughout much of the 1990s, Scott's writings focused on professional services marketing. He authored articles for the SMPS Marketer, PSMJ Best Practices, NECA Marketing Advice & Customer Relations Report, Pennsylvania Contractor, and The Military Engineer. Scott contributed articles for two publications, What the Best Design Firms are Doing (PSMJ) and Professional Services Marketing Articles (SMPS). His writings were also referenced in McGraw Hill's Building Profits in the Construction Industry. Scott eventually published a collection of his work, Marketing in the Building Industry, which also includes articles never previously published.
In the latter part of the 1990s, Scott became involved with tourism and served on the board of directors of the York County Convention & Visitors Bureau. During his tenure, he authored four York County Visitors Guides and was involved with the creation of several research and marketing reports for the organization. Working with the visitors guide publisher, Scott helped develop RelocationLink: York County, a successful relocation guide that is published twice annually. Scott later joined the board of directors of Main Street York (serving as vice president) and Historic York (serving as president). He developed the concept and helped launch another tourism publication, the Revolutionary York Visitors Guide, which focused on the City of York, and served as writer/editor/photographer for all three installments. While serving as marketing committee chair and an officer of Main Street York, Scott created two new signature events for the organization: the York Pear Blossom Festival and the York Holiday Open House.
His involvement with tourism led to Scott becoming well-entrenched in local history. While he is extremely knowledgeable on general local history, his areas of expertise include historic local architecture and the Civil War as it relates toYork County. Scott combined his photography skills and historic knowledge for two articles in Pennsylvania magazine as well as a three-part series on York
's architecture for ShowcasePA.
He has written and photographed several books for Schiffer Publishing, including York: America's Historic Crossroads, Delaware Reflections, Gettysburg Perspectives, Lancaster County Reflections, and the forthcoming Tucson Perspectives (Spring 2011).Tombstone: Relive the Gunfight at the OK Corral is his latest release from Schiffer Publishing. This book combines a detailed narrative of the most famous Wild West shootout with photographic documentary of the Tombstone
of today. Spooky York, Pennsylvania, another Schiffer title, this one co-written with Dinah Roseberry, has proven a very popular book for the publisher.
Scott is also the author of the popular Postcard Historic Series: York book from Arcadia Publishing (now in its second printing) as well as Civil War Walking Tour of York, Pennsylvania, published by the York County Heritage Trust (available at YorkHeritage.org). Scott is perhaps most proud of his assessment of local architecture, York's Historic Architecture, which was the first local history book he wrote, but not published until The History Press picked it up in 2008. The book is also Scott’s first title to go into a second printing.
He is a regular speaker to community groups like Rotary and Sertoma Clubs. Topics have included York in Historic Postcards, York's Historic Buildings, Lafayette & the Making of a Myth, William Goodridge and the Underground Railroad, and Sustainable Historic Buildings, among others. He has twice presented York, PA: Prize of the Confederacy in conjunction with the Pennsylvania Civil War Trails program. In October 2006, Scott was keynote speaker for the dedication of the York County Administrative Center , the former county courthouse. He also served as the keynote speaker at Historic York, Inc.'s 2008 Annual Meeting and again served as keynote speaker at Historic York’s Discovering Dempwolf reception. Additional presentations have included Architectural Photography, Marketing Planning for Non-Profits, Better Business Writing, Presentation Skills, York County Ghosts & Legends, and others. Scott gave presentations on professional services marketing planning to the Central PA and Philadelphia chapters of the Society for Marketing Professional Services and also led three round-table discussions on the topic at the SMPS National Convention in San Diego, CA. More recently he spoke at Pennsylvania Byways – The Statewide Conference on Heritage. His topic was sustainable historic buildings.
The annual Civil War program known as Patriot Days was also co-created by Scott. During the process, he researched and wrote Prelude to Gettysburg: A Civil War Drama, which tells the story of York's occupation by the Confederate Army using first person military and civilian accounts. He also created a new downtown Civil War walking tour for the event. Scott then served on the York Committee of the Pennsylvania Civil War Trails program where he developed the eight "stories" required as a participant then researched and wrote eight interpretive signs – one for each story. These signs have now been installed throughout downtown York. He has been a living historian and has portrayed a Union private, Confederate general (John B. Gordon), and Victorian townsperson in conjunction with special events. Scott regularly gives walking tours of York. In addition to the Civil War, he has researched and created walking tours for general history, historic architecture, photography tips, and ghosts & legends, as well as a Civil War walking tour for Wrightsville, PA.
He has served on the board of directors for Leadership York, York County Chapter - American Red Cross, York County Convention & Visitors Bureau, Main Street York, Historic York Inc. and SMPS Central Pennsylvania. Scott has also a volunteered with the William Goodridge Freedom House - an Underground Railroad Museum , York County Heritage Trust, Lancaster-York Heritage Region, among other organizations.
In addition to his marketing responsibilities at JDB Engineering, Scott has coordinated several projects including the William Goodridge Freedom House Museum, Downtown York Streetscape Design Guidelines, and museum-style "Evolution of the York County Court House" exhibit, for which he also provided photography and interpretive text. He was involved with a research project for the Fire Museum of York County and a detailed location study for a food processor looking to locate in one of seven potential states. Scott is regularly involved with marketing planning, strategic planning, proposal writing, presentation development, collateral material creation, and electronic marketing. One of his company Web sites was a top three finalist for best Web site in the U.S. for a Zweig-White competition.
On his own, he has created several informative Web sites, including www.virtualyork.com and www.yorkcivilwar.com. Scott also researched and wrote “Lantern to Freedom,” a multi-media presentation for the William Goodridge Freedom House. He has appeared on the WITF-TV series ExplorePA, in an episode about the Underground Railroad, and on the Gary Sutton TV Show, discussing the Marquis de Lafayette’s time in York during the American Revolution.
In late 2007, Scott became a history blogger for the York Daily Record's blog site, www.yorkblog.com. His blog, Windows Into York (www.yorkblog.com/window), looks at local history from the viewpoint of the buildings and structures that witnessed it.